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& nbsp; & nbsp; & nbsp; Adidas, Europe's largest sporting goods manufacturer in the world's second-largest sports brand. Reebok, the second-largest sporting goods maker after Nike and Adidas in the world's third largest popular sports brand. Recently, both formally unite --- August 3, adidas announced a price of $ 3.8 billion merger with Reebok industry. The main intention of this combination is directed at their most important competitor Nike, Nike's challenge to US dominance in the industry. This configuration will produce exactly and how kind of impact on the sports brand's future development pattern, this remains to be the test of time, but Nike and Adidas both world's most popular sports brand development and marketing strategies history indeed there are many places worth We went to learn. & nbsp; & nbsp; & nbsp; Adi: In the Olympics as a stage & nbsp; & nbsp; & nbsp; 1928, when company founder Adi Dassler, for participation in Amsterdam? Olympic athletes sewing start first pair of sneakers, Adidas's history is closely linked to the Olympics together --- at least three times more than the official supplier of Olympic qualification, at the Athens Olympics, Adidas to all 28 sports The 26 provide equipment. In fact, it is such an international sporting event for the Olympic Games Adidas provides the best platform for display products quality, it is also characteristic of this marketing achievements later Adidas. & nbsp; & nbsp; & nbsp; Adi Dassler and his successors have only one conviction:? To provide the best products for athletes, allowing them to better results. And like the Olympic venue of this international inspection of product quality is undoubtedly the best base. Globally, Adidas's marketing strategy is mainly adopted a strategy and world-class sporting events closely, and signed an endorsement deal with the project team and the gold medal athletes, carry out mutually driven brand strategy. In fact, for the sporting goods company, the Olympics, the World Cup, NBA, gold medalists and so influential and reputable endorsements huge way itself is the best form of publicity. Although Adidas, which owns a number of well-known athletes as a spokesperson, but the company's sponsorship activities focus was more biased in favor of large global sporting events, sports organizations and teams, such as the Olympics, the European Football Championships and the World Cup. This strategy allows adidas to link themselves with the most exciting event together. This emphasis on individual athletes sponsored practice the difference is in the hope of success and a model for the performance of athletes outside the arenas of the latter to a greater extent. In addition to the World Series, Cheap jordans online the Adidas also sponsors national and regional teams around the world. It is sponsored national football teams Germany, Spain and France, AC Milan and Real Madrid football club teams teams, the New York Yankees baseball team and the San Francisco 49ers football team. Team spirit is the center and its numerous fans where the pursuit of life, which sponsors the team to establish contact with customers to promote their brands to provide a unique opportunity. & nbsp; & nbsp; & nbsp; rely on this set of marketing mode, Adidas in the 1960s and 1970s can be described as thriving. & nbsp; & nbsp; & nbsp; However, the 1970s, Adidas did not realize that the movement of civilians has become a trend, or to focus on professional sports shoes. Since the failure of the market and competition situation of underestimation of the expected sales, Adidas status has been challenged, and finally be replaced by Nike in the late 1970s. & nbsp; & nbsp; & nbsp; Nike: pyramidal image promotion strategy & nbsp; & nbsp; & nbsp; Nike originated in 1962, pioneered by Phil Knight, at that time? named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. 1980 accounted for about 50% of US market share, initially over Adidas sports shoes in the United States take the top spot in the industry. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (JustDoIt)" slogan. & nbsp; & nbsp; & nbsp; much of the 1980s and 1990s, professional athletes are like a hero worship, so Nike has invested heavily, please successful, attractive products of well-known athletes endorsement, take a pyramid image promotion strategy. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Athletes for the use of products that do more than a propaganda Nike, but only the most successful Nike. Nike has a word, the secret of business is for the athletes to produce high-quality shoes, let them go in the fashion front, other people will follow the market to follow. & nbsp; & nbsp; & nbsp; 1984, Nike and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, and in an unprecedented courtesy --- use Jordan's name on the Nike sports shoes. The total value of Jordan's total of up to $ 1 million per year. The price is five times Adidas or Converse out of the price. Both companies believe that Jordan, but it is a product spokesperson, no one thought he would become a market strategy and the entire Cheap foamposites for sale athletic footwear, apparel core production lines. "Fortune" magazine has been published in an eye-catching reports that it was the financial situation of Nike, signed such a contract it is a big mistake. Results have proved that this contract is a "victory" of the transaction, which is largely thanks to Jordan, he exceeded many people's expectations. Influence Jordan Nike is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, Nike running shoes to be taken of the circle, a big issue in the United States just became popular basketball. Almost overnight, if not from the sales point of view, high-end basketball shoes, Nike has become the dominant product. & nbsp; & nbsp; & nbsp; In addition, Nike's first "ambush marketing strategy." According to advertising experts believe that the effectiveness of advertising does not depend on how much advertising spend, NIKE often big advertising before and after the Olympics, people mistakenly think that this is the Olympics advertising. 1996 Atlanta Olympic Games, NIKE has not become TOP partner. But it's in the Olympics park, rented a parking lot, built a theme park, please sign star went to a show, while carrying out various activities, the results of which had become the biggest winner, the American people believe that it is the Olympic Games sponsor. May 2012, Adidas fusion training nowadays a variety of creative elements, the light and shadow lines and summer colorful frames in every single product, the launch of the new Summer Attack series. Ensuring the motion comfort at the same time, this series of products into the dynamic city, rich in color selection color to add a touch of vitality in summer, let the young men and women to jump in the sun, dancing, sweat. 〈br adidas="" spokesperson="" chen="" yao="" to="" release="" "summer="" training="" play"〈br="" spokesman="" ethan="" ruan="" enjoy="" the="" summer="" program="" fun" Fun program to create summer sports unrest are you still worried about the summer dress? This season, Adidas men's training will unlock the "summer Fun program", teach you to wear personality, sports style, easy interpretation of summer sports popular style. slogan TEE confident, passionate, fresh slogan with bold and colorful solid color, Adidas 2012 Summer launched the most creative slogan Tee. Please remove the complicated heavy coat, T-shirt sleeve advertised personality, sometimes moving fresh, sometimes pondering art, shouting slogans in confidence, movement and show their style, and the summer sun Bibi who is more dazzling. hit color POLO as the hottest color strike in summer, wa jordan retro 14 white/fuchsia blast/black nt to keep up with the fashion trend, how can you lack a hit shirt? The new season of the hit color POLO color collocation in all aspects of both noble and create new styles, yellow or orange color collocation thermal sky blue and purple dream low-key mix, the color of life are shown side by side, will become the hot love sports are competing with a single product metrosexual man. stripe POLO concise stripe series has been the urban movement in the classic must-have wardrobe metrosexual man. Adidas tarining launch this summer leisure sports two affordable striped POLO series, not only can let business gentlemen in the "move" outdoor summer, also can let people show a surge motion of the elastic to elegant style. The Nike Air More the rich flavor of the Uptempo will be released on June 29th, vamp covered by Obsidian color, AIR font with a white lines, together with the rubber sole, make whole shoe more retro means. shoe information: Nike Air More Uptempo color: Obsidian/Obsidian-White-Gum Light Brown number: 921948-400 launch date: June 29th, 2017 offer price: $160 APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!Kanye West in fashion circles and music circles have a pivotal position, but of course all this is not groundless, Kanye contribution to music is highly innovative. Recently, Rolling Stone magazine published a list of "40 most groundbreaking album," Kanye released in 2008 "808s & amp; Heartbreak" album just list. The album can be said that Kanye watershed musical style, the whole are using TR-808 drum machine, with a melodious, jumping electronic music, a bold fusion of Hip-Hop, R & amp; B and electronic genre to create, on the future direction of popular music has produced groundbreaking results. It is reported that Kanye will perform a personal tour in the fall of all the tracks of the album, like a friend can not miss,Jordan Brand Classic Classic scene Highlights 2014-05-06 22:49:32 The annual Jordan Brand Classic Classic yesterday held the Nets Barclays Center arena, the participants were high school students nationwide leader. Since it is sponsored by the Jordan Brand, that scene will naturally not the lack of Jordan shoes figure, from the players to the audience, let's take a look through the complex lens that day we wear something, right? Nike Zoom LeBron Soldier 8 "Think Pink" commercial information 2014-09-05 12:10:34 Earlier as we reported the Nike Zoom LeBron Soldier 8 "Think Pink" spy, has bee cheap air jordans online n widespread concern of many sneaker, and more recently the network exposed the physical map, in order to meet everyone's "appetite." Adhering to the usual style shoes overall, warm pink with sedate black, pink in the bottom of the ink jet point presented to you, currently commercially available shoes are given specific information expected to be fully in September 20 Commercially available, priced at $ 130. PUMA work together again BWGH publish R698 BLUEFIELD OG shoes 2015-07-17 14:57:51 According to sources PUMA and BWGH (Paris brand) again released its first joint shoes "R698 BLUEFIELD OG", the interpretation of the classic street. In recent years, joint shoes caused market turmoil, have to say the birth of joint shoes will guide the development of this approach. "R698 BLUEFIELD OG" once launched will lead to the same hot, blue is the dominant visual sensory nerve beating again, understated, elegant, extreme, simple design to enrich our vision, for those who like a more casual sports fans is Object favor. The shoes once listed, will certainly also set off no small waves. It is reported that PUMA & times; BWGH R698 BLUEFIELD OG series will be in Beijing and Shanghai Black Label stores and selected retail outlets for sale. There are like shoes which fans can pay more attention to ah. Reebok Furylite "Leopard" is now officially for sale 2015-06-28 13:18:06 Reebok shoes Furylite class innovations introduced in the sneaker community and the trend ring have achieved good results, and as a boost, the brand also happy to introduce more color of the shoes. Today, the network will be exposed to the classic elements of one pair of leopard for the creation of the source to create the shoes, shoe black and yellow color tones, while incorporating elements leopard, and finally to a clean elegance of white outsole presents, let fashion and wild feel simultaneously both. It is reported that the shoes have been officially released, interested friends may wish to look at it.Air Jordan 1 in many shoes have a special status, but is beginning to see the basketball gods Michael Jordan brilliant career, become the key trend among the representatives of shoes. If you want a better understanding of Air Jordan 1, then the Japanese Futaba agency published "Air Jordan Origin" is definitely worth of books. A collection of 150 double Air Jordan 1 detailed data, let it become the tool level of books. It is reported that "Air Jordan Origin" in August 22nd will be officially on sale, the sale price of 980 yen. Following the highly demanded Grey colorway of the adidas Yeezy 750 Boost, an upcoming adidas Yeezy 750 Boost ??Black?? colorway has already been confirmed by Kanye West. Advertisment cheap air jordans Kanye first broke the news on a New York radio Power 105.1 Breakfast Club, that a ??Black?? version of the Yeezy 750 would hit the market soon, and some are projecting it to drop as early as this Fall/Winter 2015. There has been no word on how Ye and adidas would use the shade of Black onto the sneaker, but here are detailed photos of how exactly the adidas Yeezy 750 Boost ??Black?? colorway will look like. The shoe sports an all-Black suede upper that was originally seen with a White boost sole, but the release version could be a fully ??Blackout?? colorway as seen below. adidas Yeezy 750 Boost Black Release Date Check out the detailed images below and look for the ??Black?? adidas Yeezy 750 Boost to officially release on Saturday, December 19th, 2015. The retail price tag is set at $350 USD. adidas Yeezy 750 Boost Black/Black BB1839 December 19, 2015 $350 RELATED: Sneaker Release Dates UPDATE: One of the biggest releases of 2015 debuts tomorrow, just before Christmas. The adidas Yeezy 750 Boost ??Black?? will be widely available ?C Store Listings listed below. Check out more photos below and look for them at shops like Solebox. For those that are looking to scoop them up now, you can always hit up eBay. Let us know who??s copping in the comments section. UPDATE: Here is an on-feet video review of the ??Black?? adidas Yeezy 750 Boost by TBlake for those that may be debating on whether to scoop them up or not this weekend. adidas Yeezy 750 Boost ??Black?? On-Feet Video Review UPDATE: adidas has confirmed the ??Black?? Yeezy 750 Boost for Saturday, December 19th, and below are the official images and store listings of those that will be carrying the release globally. adidas Yeezy Boost 750 ??Black?? 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PacSun (Check Local Store) Politics Lafayette Premier Private Proper ROCK CITY KICKS RSVP Gallery Shiehk Shoes SHOE BIZ Shoe Gallery Shoe Palace (Check Local Store) SIMONS (Check Local Store) Sneaker Junkies Sneaker Politics SNEAKER TRAIN Sneaker Villa (Check Local Store) Social Status CPittsburg Liberty, Pittsburg Penn, Charlotte) SOLE CLASSIC SOLES INC (Miami and Miami Beach) St. Alfred SUCCEZZ The Darkside Initiative The Vault Ubiq Undefeated UNDFTD (Las Vegas, SF, Silverlake) UNHEARD OF Walters WEST Wish ATL UPDATE: The adidas Yeezy 750 Boost ??Black?? is set to launch on December 19th, and here are the latest images of the upcoming release via YTWW. UPDATE: Here is your best look yet at the ??Black?? adidas Yeezy 750 Boost from SneakerSteal, who cited Shoe Palace which is good news as this release may be more widely available than everyone anticipated. Stay tuned for the official word from adidas. UPDATE: Next weekend will be the debut of Kanye West??s ??Black?? adidas Yeezy 750 Boost that has created a lot of buzz these past couple weeks. Today, we get a closer look via YTWW of the highly anticipated release. Let us know what you think in the comments and stay tuned for official images coming next week. UPDATE: Cyhi The Prynce is the latest celebrity to receive the ??Black?? Yeezy 750s and he took a couple of pictures of them below, which even Kanye appeared in. Stay tuned for the official unveiling of the ??Black?? 750s to come soon. UPDATE: Celebrities are starting to release their pairs of the ??Black?? adidas Yeezy 750 Boost, and Travis Scoot was one who has already got a pair from Kanye West. Check out the first look at the official ??Black?? Yeezy 750s below and stay tuned for the official unveiling. UPDATE: Kim K has officially announced that the next adidas Yeezy release will be the adidas Yeezy 750 Boost ??Black?? that will become available on December 19th. Below are a few teaser images of the shoe via Kim K that look exactly like the pairs that Ibn Jasper claimed were fake. Kim just announced via her livestream that the Adidas YeezyBoost 750s in BLACK are COMING!!! ??? pic.twitter.com/vsTzQF1DAH Kanye West (@YeezusKKW) December 3, 2015AirJordan1Mid launched a new "TripleWhite" color design. The body of the shoe to create white leather, shoes and side Swoosh into the unique punch type design, for the whole white shoes look to create more special effects. The Wings logo is used shoes side pressing mode design, plus the tongue white cloth embroidered with black Jumpman chapter and AIR mark, inject more details for shoes. The shoes have Overkill shelves, priced at $110 dollars. ClickheretoviewfullgalleryatHypebeast.com AirJordan fashion collocation day in and day out year after year every year this time some things according to law of natural this year is no exceptionEvery year this time ' NBA ushered in the last day of the regular season playoff finalized sixteen strong catch on the athletic field in the first half of the struggle regardless of the record to laugh at every year 'this time Nike will be released this year but the elite version evolved into the FLIP THE SWITCH series LEBRON 14 not all star nor elite change always continue to at this time of year 'in addition to the playoffs Mstching will have shoes BRACKET duel you will choose who AIR JORDAN XXXI RUSS PE or ADIDAS HARDEN VOL.1 this year this time every year 'is a brand of commercial war in 2005, Maddie put on a new wheat five Durant ZOOM KD9 last year on foot then this year who will give us a surprise Every year this time ' AIR JORDAN LOW 11 will become the protagonist of the previous year in April is the Georgetown University this year for a University of North Carolina blue coincidentally they also won the this time every year 'as temperatures rise lightweight breathable shoes have a market this year will be what shoes or what kind of shoes has become a hot Every year this time 'T-shirts and shorts into your partner this year what is CODE DRESS every year 'this time summer coming to China and will open star tide which players can have smaller fans a dream this year every year 'this time don't house out all kinds of outdoor games like a raging fire started grassroots you will become a member of this year every year 'this time is said to be the store open season do you also get out of the house to go to the shoe store. every year 'this time toe will think that pulsating net start when I hope you continue to accompany us through this yearrecently teamed up with Puma Rihanna Fenty Puma by Rihanna officially released the 2017 spring and summer series, the street style re interpretation of the Rococo aesthetic 18 world luxury, and use a variety of modern science and technology, and the gym can ride the streets. The series has now landed at designated stores. recently, Drake, the two most famous person in the Sneaker community, met with DJ Khaled. Music and shoes are naturally their common hobby. Drake is sent to DJ Khaled has just joint, has not yet come out of the OVO Air Jordan 8 Calipari Pack. These two pairs of inspiration from Drake's favorite NCAA University, Kentucky color Air Jordan 8, really attracted many people's attention.adidas's regional brand, Adidas Originals, has recently released its latest Decade Hi shoe in the spring of 2011. Decade Hi sports shoes was in its heyday and dominate the game NBA and Adidas Originals have two streets and lanes, but no new Decade shoes, but the shoes from the release of the appearance, the Decade Hi is worth waiting for. Decade Hi looks like Forum Mid, but they don't have much in common except for contour similarity. This shoe has yellow and black / Grey / blue two colors, using the canvas and leather uppers blending design, large tongue design make this shoe looks playful. recently all eyes are focused on the history of a man feat, the British F1 driver Lewis Hamilton won the 2008 F1 championship, becoming the first black history and the history of the F1 annual championship most young athletes. While people were still wondering about the wonders of the last lap of the Lewis Hamilton, Ferrari, the team that won the F1 annual team championship, held the Mugello in 2008 at the circuit. While celebrating the F1 championship, Ferrari held a grand opening ceremony for the 16M Scuderia F430 Scuderia Spider F40. F430 Scuderia Spider 16M limited production of 499 units. The engine has a maximum power of 510, and the power to weight ratio achieves a feared 2.6 kg / HP because the weight is 80 kilograms lighter than the F430 Spider. F430 Scuderia Spider 16M 100 km acceleration 3.7 seconds, speed more than 315 kilometers. In an open car, curves are hard to find! From the release ceremony, you can see the F430 Scuderia Spider 16M will have black, gray, red color choice, of course, the price will certainly be more expensive than the F40 Scuderia $277000 USD. download (54.53, KB) 2008-11-11 download (55.15 KB) 2008-11-11 download (51.97 KB) 2008-11-11 download (59.77 KB) 2008-11-11 download (52.51 KB) 2008-11-11